Business Administration (M.B.A.)/Marketing Analytics (M.S.)
The Master of Business Administration (M.B.A.) and Master of Science in Marketing Analytics dual-degree program at Illinois Institute of Technology’s Stuart School of Business is ideal for people who want to be leaders and entrepreneurs in businesses and organizations where marketing and leveraging the power of data are keys to success.
Together, these two degrees prepare students to be effective managers, decision-makers, and executives in enterprises focused on digital technology, especially those that mine data to understand, interact with, and engage their customers.
The Illinois Tech M.B.A. program’s rigorous curriculum is designed to develop an innovation mindset and the intellectual agility to tackle complex business challenges. Courses are infused with project-based learning and hands-on use of technology to develop your analytical, strategic, and managerial skills.
The nationally-ranked M.S. in Marketing Analytics program is finely tuned to the leading edge of the industry. The curriculum is designed to develop the high-level skills that make our graduates forward-thinking marketing professionals who can convert data into insights that drive competitive business advantage.
Through Illinois Tech’s one-of-a-kind Elevate program, you are guaranteed access to hands-on experiences throughout your graduate education, such as virtual and in-person internships, and personalized mentorship to guide your academic studies and career planning.
The Stuart School’s location in downtown 鶹APP—a long-established, and growing, hub of marketing, logistics, and other digital tech businesses—provides access to hands-on learning through internships, along with networking to help graduates launch their careers.
Our exclusive partnership with provides Stuart M.B.A. students with a free membership and access to the organization’s many business and networking events, which are annually attended by more than 10,000 successful professionals.
Enrolling in this dual-degree program reduces the total requirement for earning the two degrees by four courses (12 credits), compared to earning the degrees separately.
STEM-Designated Program
M.S. in Marketing Analytics is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training in the United States.
Learn more about each program:
Master of Business Administration
Program Overview
By developing students’ business acumen and high-level management and marketing skills, together with a deep understanding of data analytics, this dual-degree program prepares graduates to rise to C-suite positions in digital tech enterprises.
Career Opportunities
The M.B.A./M.S. in Marketing Analytics dual-degree program prepares graduates for leadership positions in companies and consulting firms, with titles such as:
- Marketing Director
- Social Media Marketing Director
- Director of Analytics
- Director of Global Digital Marketing
- Digital Marketing and Communication Director
- Senior Manager of Digital Marketing Strategy
- Director of Business Insights and Analytics
- The M.B.A./M.S. in Marketing Analytics dual-degree program requires completion of 57 credits (19 courses at three credits per course) with a grade-point average of 3.0 or above. Students must complete a minimum of 30 M.B.A. credits and 27 M.S. in Marketing Analytics credits.
- Core courses may be waived by the director of the relevant program and students may take advanced elective courses in their place.
Master of Business Administration
Completion of 10 courses (30 credits) is required. See descriptions for and courses.
Core Courses—Seven courses (21 credits)
- BUS 510—Strategy and Innovation
- MBA 501—Financial Statement Applications
- MBA 505—Microeconomics and Game Theory
- MBA 506—Leadership and Organizational Design
- MBA 509—Financial Management
- MBA 513—Operations and Technology Management
- BUS 590—Business Strategy Capstone
Elective Courses—Choose any three courses (nine credits)
- MBA 522—The General Manager
- MBA 523—Negotiations and Strategic Decision Making
- MBA 532—Artificial Intelligence
- MBA 534—Blockchain
- MBA 536—Internet of Things
- MBA 564—Global Business Strategy
- MBA 576—New Technology Ventures
Master of Science in Marketing Analytics
Completion of nine courses (27 credits) is required. See descriptions for and courses.
Core Courses—Eight courses (24 credits)
- BUS 550—Business Statistics
- MAX 501—Digital Marketing
- MAX 502—Analytics for Decision Making
- MAX 503—Marketing Research and Engineering
- MAX 504—Marketing Strategy
- MAX 506—Database Design and SQL
- MAX 522—Predictive Analytics
- MAX 523—Social Media Marketing Analytics
Elective Course—Choose one MAX course (3 credits)
- Students must apply and be accepted to both programs: Master of Business Administration (M.B.A.) and M.S. in Marketing Analytics. See each program page for specific admission requirements.
- Applicants must hold a baccalaureate degree from an accredited educational institution with a minimum cumulative grade-point average of 3.0 on a 4.0 scale, have a strong record of academic achievement, and be highly recommended.
- No GMAT or GRE scores required
- English proficiency exam, if required
International Students: Maintaining Eligibility
International students (F-1, J-1) must maintain full-time enrollment (nine credit hours per semester in the fall and spring semesters) in order to remain in the United States. It is possible for an international student to discontinue the M.B.A. program and continue the M.S. in Marketing Analytics as a full-time program. However, an international student who discontinues the M.S. in Marketing Analytics for any reason must leave the dual-degree program because the M.B.A. is a part-time program.
Have Questions? Connect with Us
For any questions about Stuart School of Business degree programs or the application and enrollment process, contact our Director of Student Recruitment Claire Johnson.
Scholarships and Aid
All Stuart School of Business graduate students are automatically reviewed for merit-based and need-based financial aid awards at the time of admission to Illinois Tech. Learn more about Illinois Tech and Stuart scholarships and aid and costs:
Top Strategic + Tech Skills Are a Winning Combo
With an M.B.A. and M.S. in Marketing Analytics from Stuart, Changyue “Jack” An delivers transformative, AI-powered business solutions to his clients.
Read moreStuart Stands Out
—TFE Times (2023)
Only business school in a tech-focused university in 鶹APP
Stuart is AACSB Accredited. Only 6% of Business Schools Globally Are.
—Association to Advance Collegiate Schools of Business International
Featured Faculty
M. Krishna Erramilli
Elizabeth J. Durango-Cohen
Smriti Anand
Dinakar Jayarajan
Ghazale Haddadian
Joel Goldhar
Ketan Patel
Michael Rybak
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