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Data analysis isn’t something you do for your own entertainment. Businesses pay for analytics to support decision-making, to provide them with information that gives the business the best shot at the biggest profits.

Yet C-level executives frequently ignore or undervalue the analytics available to them. Why does upper management ignore information that would surely enable them to achieve better and more consistent returns on investment? The information isn’t presented in the right way.

Join us for “Talk Analytics with Executives: 4 Things You Must Understand” and learn how to engage executives and get them hearing and acting on your analytics message.

is Author of Data Mining for Dummies. She’s a hands-on data miner who has talked analytics with lots of executives.

Event Topic

Data Science